Real Money Gaming | Online Poker
Case Study
Project Overview
A major online poker brand had just three months to launch its annual marquee tournament—their largest yet, a ₹35 crore guaranteed online poker series. While the ambition was high, the reality was tense. In the run-up to the event, less than 50% of tournament seats were filling, putting the business at risk of heavy guaranteed losses.
Visibility was largely confined to core poker audiences, and existing outreach efforts were failing to bring in new or lapsed players. With the clock ticking, the mandate was clear: expand reach beyond traditional poker circles, increase entries at scale, and turn a loss-making tournament operation into a sustainable growth engine.
Player Entry Amount Collected
₹
0
+ Cr
Tournament User Growth
~
0
%
Total Tournament Players
~
0
%
Blended Communication CTR
~
0
%
Challenges
1
Low tournament fill rates resulting in sustained losses on guaranteed prize pools.
2
Limited awareness and consideration beyond existing poker players.
3
Compressed three-month timeline to reverse performance ahead of the marquee series.
4
Inefficient acquisition costs driven by fragmented campaigns and weak retargeting.
Solutions
1
Rebuilt the tournament marketing engine to prioritise sustained entry momentum and reduce guaranteed risk exposure.
2
Expanded reach beyond poker-native audiences through creator-led discovery within broader gaming communities.
3
Executed a tightly phased campaign rollout—build-up, pre-entry, and live—over the full three-month window.
4
Applied attribution-led retargeting and in-app incentives to improve conversion efficiency and lower acquisition costs.